Le Bon Marché ("the good market", or "the good deal" in French) is the
name of one of the most famous department stores in Paris, France. It is
sometimes regarded as the first department store in the world. Although
this depends on what is meant by 'department store', it may have had the
first specially-designed building for a store in Paris. The founder was
Aristide Boucicaut.
The store was founded as a small shop in Paris during 1838, and
was a fixed-price department store from about 1850. It was a successful
business, and a new building was constructed for the store by Louis
Auguste Boileau in 1867. Louis Charles Boileau, his son, continued the
store in the 1870s, consulting the firm of Gustave Eiffel for parts of
its structure. Louis Hippolyte Boileau, the grandson of Louis Auguste,
worked on an extension to the store in the 1920s.
Trivia After adopting the emblem in 1914, Pierre de Coubertin
orders to make the Olympic flag in this store to release it in the 1916
Summer Olympics and debuted in the 1920 Summer Olympics .(2)
Recommended reading The Bon Marché. Bourgeois Culture and the Department
Store, 1869-1920, by Michael B. Miller - a history of the store; and
Emile Zola's novel The Ladies' Paradise, based on the commercial life in
Paris of the 1800s and on the family behind the successful Bon Marche
department store, Aristide and Marguerite Boucicaut.
"Au Bonheur des Dames." Émile Zola, 1883. The eleventh novel in
Zola's Rougon-Macquart series. Documents the birth of modern retailing,
changes in city planning and architecture, considers feminism,
deconstructs desire in the marketplace and tells in a Cinderella format
the life of the Boucicauts who, in the novel, appear as Octave Mouret
and Denise Baudu. One of Zola's more positive novels about the changes
in society during the Second Empire.
Bernard Marrey, 'Les Grands Magasins des origines a 1939' (Paris:
Picard, 1979)
(2)Source: Enciclopedia Mundial del Deporte tomo 1 UTEHA Madrid
1981 Coordinates: 48°51′3.67″N, 2°19′27.73″E